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Grinding for the golden hour
Riley McLay takes us inside the organised chaos of being a freelance World Cup DH media squid and tells us why he chucked in his tradie job to become a photographer
The Forbidden Bikes misconception
Founder Owen Pemberton on why e-bikes need different geometry and how high-pivots are only part of the Forbidden Bikes magic.
The Forbidden Bike Co story
The Forbidden Bike Company was established in 2019 and is synonymous with an agile, innovative approach to bike design. 3Sixty Sports is Forbidden Bike’s New Zealand distributor.Founded by Owen Pemberton, Forbidden is headquartered in Vancouver Island and named after the Forbidden Plateau, a popular local riding spot. The company also...